About It's Coily

Type 4 hair at the centre

It’s Coily is a blog centred around natural type 4 hair. The platform was founded in 2021 with the aim to help you take better care of your beautiful coils.

Do you have type 4 hair? Then you’ve come to the right place. Learn everything about your coils, in an easy and understandable way. So you can confidently embrace and care for your hair.

"your hair deserves recognition"


Our mission at It’s Coily is to give you the tools you need to care for your type 4 hair with confidence. We understand that sometimes it can be overwhelming to know where to start or that there is not enough information available.

Furthermore, we also want to break down the negative stigma surrounding hair care of tighter textures and increase the representation of type 4 hair.


Our vision is to create a community where, regardless of your hair type, you have the knowledge and confidence to take care of your natural hair and embrace it as it is.

The creator of it's coily smiling

Aurane | Founder of It's Coily

Hi there! I’m Aurane, a passionate natural hair enthusiast who has embraced the beauty of natural hair since 2014. My journey has been filled with learning and discovery, and I could talk about natural hair all day long.

As I began wearing my natural hair out more often, I noticed an increasing number of questions from friends and family. Realizing they probably weren’t the only ones curious about natural hair care, I decided to start It’s Coily.